Write like your shop sounds

Product descriptions and About pages that sound like you, not a brochure.

The lesson

Voice-matching from your existing materials: feed AI your best emails or listings, extract your voice, and apply it to everything new. Includes the de-genericizing pass for copy you already have.

Try it — 60 seconds

Here are 3 things I've written that sound like me: [paste]. Describe my voice in 5 traits. Now rewrite this in that voice: [paste something generic].

Copy it into ChatGPT, Claude, or Gemini — whichever you already use. Fill in the brackets with your real life.

Watch out

Your quirks are your brand. If AI's version is smoother but blander, take the rough version — customers buy from a person.